![\"Michael](\"https:\/\/dev.cometis.de\/wp-content\/uploads\/2016\/10\/Michael-Diegelmann-cometis-ag.jpeg\")
<\/div>\n<\/div>\nMichael Diegelmann<\/h6>\n+49 611 20 58 55 18<\/span>
\n<\/a>diegelmann@dev.cometis.de<\/span><\/a><\/div>\n <\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Posttitel” global_module=”2295″ saved_tabs=”all” title=”on” meta=”on” author=”off” date=”on” date_format=”j M, Y” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
[\/et_pb_post_title][et_pb_text admin_label=”Beitragsinhalt” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
![\"Observe](\"https:\/\/dev.cometis.de\/wp-content\/uploads\/2020\/02\/Roadshows_200221-1024x638.jpg\")
<\/p>\n
1. Failing to plan…<\/h2>\n
A road show needs to be planned. Planning should start about 6 weeks before. A checklist helps to keep the overview. First, you should determine who will go on the roadshow. Then you have to identify the right <\/em>contact persons.<\/p>\nAlways expect the unexpected. Sometimes the right location is not available. Or cancellations hail in turbulent markets. Then appointments have to be postponed or arranged as conference calls.<\/p>\n
Therefore, the schedule has to be designed with foresight. You need sufficient time buffers between meetings. For roadshows lasting several days, a “buffer day” in the middle of the tour has proven to be a good idea. And don\u2019t panic: Experience shows that the schedule fills up only a week before. Investors receive many requests for meetings and do not want to commit themselves too early.<\/p>\n
2. You need a story to tell<\/h2>\n
Tell a convincing “story”. Tell who you are, why you do what you do and what drives you. “Be passionate”. Investors want to see a management team that “burns” for its company, believes in its business model and can communicate this convincingly.<\/p>\n
So, you should be able to answer the W questions. And be authentic. Why do you <\/em>run the company? For example because YOU have solutions for customers that they would not get without you.<\/p>\nOne example: Why did you start a car sharing company? Because you learned something about hotel occupancy rates in your studies. If you manage a hotel with an occupancy rate of only 5 percent, you have failed. But cars are only used 5% of the time. The rest of the time they stand around uselessly. That’s where you saw the potential in car sharing.<\/p>\n
3. Polish your slides<\/h2>\n
Develop a clean, concise presentation of maximum 15 minutes \u2014 in simple, easy to understand English. Test it on people who are NOT from the field: If they understand it, analysts, investors and reporters will understand it. Three keywords are clarity, consistency and focus.<\/p>\n
Internalize this presentation and tell it in different ways with twists and examples. Keep it simple when dealing with complex topics and pick up your meeting partners’ thoughts where they stand. Use metaphors.<\/p>\n
4. Actively join the conversation<\/h2>\n
Be prepared for questions, but also ask your questions. Listen carefully. Try to understand the different investors. Find out which factors influence the valuation of your company.<\/p>\n
Take the lead in the discussion and get the investors on board. You want the shareholders to come to you and stay on board for a long time. Therefore, you need to talk about strategy<\/em>. What are the three- and five-year plans? A conversation is not a one-way street. Use the investor’s know-how and get concrete feedback on your vision. Later, when you meet the investors again, you can build on their ideas.<\/p>\n5. Build trust<\/h2>\n
Establish a durable <\/em>relationship. If you want to realize your plans, you need investors as long-term partners. No matter if it is about capital measures or trust in good corporate management.<\/p>\nThe decisive selection criterion, apart from the pure figures, is always management quality. Investors trust you with your money, so convince them with confidence. Don’t be frustrated if you have met an investor many times before, and he still hasn’t invested. As long as he meets you, your company is important to him. Maybe he is just waiting for the right moment to join in. And when the time comes, all the road shows will have been worthwhile and the probability is high that this relationship will last for a long time.<\/p>\n
Bonus-Tipp: Rely on a strong partner<\/h2>\n
A strong partner like cometis can help you with every step of your road show organization: from identifying the right investors and organizing meetings, preparing your story and presentation training to obtaining feedback. Click here for more info<\/a><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Ihr Ansprechpartner Michael Diegelmann +49 611 20 58 55 18 diegelmann@dev.cometis.de 1. Failing to plan… A road show needs to be planned. Planning should start about 6 weeks before. A checklist helps to keep the overview. First, you should determine who will go on the roadshow. Then you have to identify the right contact […]<\/p>\n","protected":false},"author":24813,"featured_media":54374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section admin_label=\"Sektion\" global_module=\"2286\" fullwidth=\"on\" specialty=\"off\" transparent_background=\"off\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\" background_color=\"#ffffff\"][\/et_pb_section][et_pb_section admin_label=\"section\"][et_pb_row admin_label=\"Zeile\"][et_pb_column type=\"1_3\"][et_pb_sidebar admin_label=\"Seitenleiste\" orientation=\"left\" area=\"et_pb_widget_area_7\" background_layout=\"light\" remove_border=\"off\"]\r\n\r\n\r\n\r\n[\/et_pb_sidebar][et_pb_text admin_label=\"M. Diegelmann CTA\" global_module=\"2526\" saved_tabs=\"all\" background_layout=\"light\" text_orientation=\"left\" disabled=\"off\" disabled_on=\"on|on|\" text_line_height=\"2.1em\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n
Ihr Ansprechpartner<\/span><\/h3>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\nMichael Diegelmann<\/h6>\r\n+49 611 20 58 55 18<\/span>
\r\n<\/a>diegelmann@dev.cometis.de<\/span><\/a><\/div>\r\n\u00a0<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_post_title admin_label=\"Posttitel\" global_module=\"2295\" saved_tabs=\"all\" title=\"on\" meta=\"on\" author=\"off\" date=\"on\" date_format=\"j M, Y\" categories=\"on\" comments=\"on\" featured_image=\"on\" featured_placement=\"below\" parallax_effect=\"on\" parallax_method=\"on\" text_orientation=\"left\" text_color=\"dark\" text_background=\"off\" text_bg_color=\"rgba(255,255,255,0.9)\" module_bg_color=\"rgba(255,255,255,0)\" title_all_caps=\"off\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n\r\n\r\n[\/et_pb_post_title][et_pb_text admin_label=\"Beitragsinhalt\" background_layout=\"light\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n\r\n
1. Planung muss sein<\/h2>\r\n
Auch eine Roadshow will geplant sein. Rund 6 Wochen vorher sollte die Planung beginnen. Eine Checkliste hilft dabei, den \u00dcberblick zu behalten. Zun\u00e4chst sollten Sie bestimmen, wer auf Roadshow geht. Dann gilt es die richtigen<\/em> Ansprechpartner zu identifizieren. <\/p>\r\nMan sollte mit \u00dcberraschungen rechnen. Denn \u201eunverhofft kommt oft.\u201c Mal ist die passende Location nicht verf\u00fcgbar. Oder es hagelt Absagen bei turbulenten M\u00e4rkten. Dann m\u00fcssen Termine verschoben oder Telefonkonferenzen vereinbart werden.<\/p>\r\n
Also muss der Zeitplan vorausschauend gestaltet werden. Man braucht ausreichende Zeitpuffer zwischen den Meetings. Bei mehrt\u00e4gigen Roadshows hat sich ein \u201ePuffertag\u201c in der Mitte der Tour bew\u00e4hrt. Und nicht in Panik verfallen: Erfahrungsgem\u00e4\u00df f\u00fcllt sich der Zeitplan erst eine Woche vorher. Investoren erhalten viele Anfragen f\u00fcr Meetings und wollen sich nicht zu fr\u00fch festlegen.<\/p>\r\n
2. Sie brauchen eine Botschaft<\/h2>\r\n
Erz\u00e4hlen Sie eine \u00fcberzeugende \u201eStory\u201c. Sagen Sie wer Sie sind, warum Sie tun was Sie tun und was Ihr Antrieb ist. \u201eBe passionate\u201c. Investoren wollen ein Management sehen, das f\u00fcr das eigene Unternehmen \u201ebrennt\u201c, an sein Gesch\u00e4ftsmodell glaubt und dies auch \u00fcberzeugend r\u00fcberbringt.<\/p>\r\n
Sie sollten also die W-Fragen beantworten k\u00f6nnen. Und dabei authentisch sein. Warum leiten Sie<\/em> das Unternehmen? Beispielsweise weil Sie den Zugang zu Kunden haben, die sie ohne Sie nicht bekommen w\u00fcrden. <\/p>\r\nEin Beispiel: Warum haben Sie ein Carsharing-Unternehmen aufgebaut? Weil Sie im Studium etwas \u00fcber Auslastungsgrade von Hotels gelernt haben. Wer ein Hotel mit einem Auslastungsgrad von nur 5 Prozent f\u00fchrt, ist gescheitert. Autos werden aber nur 5% der Zeit benutzt. Die restliche Zeit stehen sie nutzlos in der Gegend rum. Da haben Sie das Potenzial im Carsharing erkannt.<\/p>\r\n
3.\tBereiten Sie eine professionelle Pr\u00e4sentation vor<\/h2>\r\n
Entwickeln Sie eine saubere, pr\u00e4gnante Pr\u00e4sentation von maximal 15 Minuten \u2013 in einfachem, leicht verst\u00e4ndlichem Englisch. Testen Sie sie an Leuten, die nicht<\/em> vom Fach sind: Wenn die Sie verstehen, werden auch Analysten, Investoren und Reporter Sie verstehen. Drei Schl\u00fcsselw\u00f6rter sind Klarheit, Konsistenz und Fokussierung.<\/p>\r\nVerinnerlichen Sie diese Pr\u00e4sentation und erz\u00e4hlen Sie sie auf verschiedene Arten mit Twists und Beispielen. Bleiben Sie bei komplexen Themen einfach und holen Sie Ihre Meetingpartner gedanklich dort ab, wo sie stehen. Verwende Metaphern.<\/p>\r\n
4. Gehen Sie auf Ihre Gespr\u00e4chspartner ein<\/h2>\r\n
Wappnen Sie sich f\u00fcr Fragen, aber stellen Sie auch eigene Fragen. H\u00f6ren Sie genau zu. Versuchen Sie, die verschiedenen Investoren zu verstehen. Finden Sie heraus welche Faktoren die Bewertung Deines Unternehmens beeinflussen.<\/p>\r\n
\n<\/a>diegelmann@dev.cometis.de<\/span><\/a><\/div>\n
<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″][et_pb_post_title admin_label=”Posttitel” global_module=”2295″ saved_tabs=”all” title=”on” meta=”on” author=”off” date=”on” date_format=”j M, Y” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” module_bg_color=”rgba(255,255,255,0)” title_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
[\/et_pb_post_title][et_pb_text admin_label=”Beitragsinhalt” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
<\/p>\n
1. Failing to plan…<\/h2>\n
A road show needs to be planned. Planning should start about 6 weeks before. A checklist helps to keep the overview. First, you should determine who will go on the roadshow. Then you have to identify the right <\/em>contact persons.<\/p>\n Always expect the unexpected. Sometimes the right location is not available. Or cancellations hail in turbulent markets. Then appointments have to be postponed or arranged as conference calls.<\/p>\n Therefore, the schedule has to be designed with foresight. You need sufficient time buffers between meetings. For roadshows lasting several days, a “buffer day” in the middle of the tour has proven to be a good idea. And don\u2019t panic: Experience shows that the schedule fills up only a week before. Investors receive many requests for meetings and do not want to commit themselves too early.<\/p>\n Tell a convincing “story”. Tell who you are, why you do what you do and what drives you. “Be passionate”. Investors want to see a management team that “burns” for its company, believes in its business model and can communicate this convincingly.<\/p>\n So, you should be able to answer the W questions. And be authentic. Why do you <\/em>run the company? For example because YOU have solutions for customers that they would not get without you.<\/p>\n One example: Why did you start a car sharing company? Because you learned something about hotel occupancy rates in your studies. If you manage a hotel with an occupancy rate of only 5 percent, you have failed. But cars are only used 5% of the time. The rest of the time they stand around uselessly. That’s where you saw the potential in car sharing.<\/p>\n Develop a clean, concise presentation of maximum 15 minutes \u2014 in simple, easy to understand English. Test it on people who are NOT from the field: If they understand it, analysts, investors and reporters will understand it. Three keywords are clarity, consistency and focus.<\/p>\n Internalize this presentation and tell it in different ways with twists and examples. Keep it simple when dealing with complex topics and pick up your meeting partners’ thoughts where they stand. Use metaphors.<\/p>\n Be prepared for questions, but also ask your questions. Listen carefully. Try to understand the different investors. Find out which factors influence the valuation of your company.<\/p>\n Take the lead in the discussion and get the investors on board. You want the shareholders to come to you and stay on board for a long time. Therefore, you need to talk about strategy<\/em>. What are the three- and five-year plans? A conversation is not a one-way street. Use the investor’s know-how and get concrete feedback on your vision. Later, when you meet the investors again, you can build on their ideas.<\/p>\n Establish a durable <\/em>relationship. If you want to realize your plans, you need investors as long-term partners. No matter if it is about capital measures or trust in good corporate management.<\/p>\n The decisive selection criterion, apart from the pure figures, is always management quality. Investors trust you with your money, so convince them with confidence. Don’t be frustrated if you have met an investor many times before, and he still hasn’t invested. As long as he meets you, your company is important to him. Maybe he is just waiting for the right moment to join in. And when the time comes, all the road shows will have been worthwhile and the probability is high that this relationship will last for a long time.<\/p>\n A strong partner like cometis can help you with every step of your road show organization: from identifying the right investors and organizing meetings, preparing your story and presentation training to obtaining feedback. Click here for more info<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Ihr Ansprechpartner Michael Diegelmann +49 611 20 58 55 18 diegelmann@dev.cometis.de 1. Failing to plan… A road show needs to be planned. Planning should start about 6 weeks before. A checklist helps to keep the overview. First, you should determine who will go on the roadshow. Then you have to identify the right contact […]<\/p>\n","protected":false},"author":24813,"featured_media":54374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section admin_label=\"Sektion\" global_module=\"2286\" fullwidth=\"on\" specialty=\"off\" transparent_background=\"off\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\" background_color=\"#ffffff\"][\/et_pb_section][et_pb_section admin_label=\"section\"][et_pb_row admin_label=\"Zeile\"][et_pb_column type=\"1_3\"][et_pb_sidebar admin_label=\"Seitenleiste\" orientation=\"left\" area=\"et_pb_widget_area_7\" background_layout=\"light\" remove_border=\"off\"]\r\n\r\n\r\n\r\n[\/et_pb_sidebar][et_pb_text admin_label=\"M. Diegelmann CTA\" global_module=\"2526\" saved_tabs=\"all\" background_layout=\"light\" text_orientation=\"left\" disabled=\"off\" disabled_on=\"on|on|\" text_line_height=\"2.1em\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n \u00a0<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_post_title admin_label=\"Posttitel\" global_module=\"2295\" saved_tabs=\"all\" title=\"on\" meta=\"on\" author=\"off\" date=\"on\" date_format=\"j M, Y\" categories=\"on\" comments=\"on\" featured_image=\"on\" featured_placement=\"below\" parallax_effect=\"on\" parallax_method=\"on\" text_orientation=\"left\" text_color=\"dark\" text_background=\"off\" text_bg_color=\"rgba(255,255,255,0.9)\" module_bg_color=\"rgba(255,255,255,0)\" title_all_caps=\"off\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n\r\n\r\n[\/et_pb_post_title][et_pb_text admin_label=\"Beitragsinhalt\" background_layout=\"light\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]\r\n\r\n Auch eine Roadshow will geplant sein. Rund 6 Wochen vorher sollte die Planung beginnen. Eine Checkliste hilft dabei, den \u00dcberblick zu behalten. Zun\u00e4chst sollten Sie bestimmen, wer auf Roadshow geht. Dann gilt es die richtigen<\/em> Ansprechpartner zu identifizieren. <\/p>\r\n Man sollte mit \u00dcberraschungen rechnen. Denn \u201eunverhofft kommt oft.\u201c Mal ist die passende Location nicht verf\u00fcgbar. Oder es hagelt Absagen bei turbulenten M\u00e4rkten. Dann m\u00fcssen Termine verschoben oder Telefonkonferenzen vereinbart werden.<\/p>\r\n Also muss der Zeitplan vorausschauend gestaltet werden. Man braucht ausreichende Zeitpuffer zwischen den Meetings. Bei mehrt\u00e4gigen Roadshows hat sich ein \u201ePuffertag\u201c in der Mitte der Tour bew\u00e4hrt. Und nicht in Panik verfallen: Erfahrungsgem\u00e4\u00df f\u00fcllt sich der Zeitplan erst eine Woche vorher. Investoren erhalten viele Anfragen f\u00fcr Meetings und wollen sich nicht zu fr\u00fch festlegen.<\/p>\r\n Erz\u00e4hlen Sie eine \u00fcberzeugende \u201eStory\u201c. Sagen Sie wer Sie sind, warum Sie tun was Sie tun und was Ihr Antrieb ist. \u201eBe passionate\u201c. Investoren wollen ein Management sehen, das f\u00fcr das eigene Unternehmen \u201ebrennt\u201c, an sein Gesch\u00e4ftsmodell glaubt und dies auch \u00fcberzeugend r\u00fcberbringt.<\/p>\r\n Sie sollten also die W-Fragen beantworten k\u00f6nnen. Und dabei authentisch sein. Warum leiten Sie<\/em> das Unternehmen? Beispielsweise weil Sie den Zugang zu Kunden haben, die sie ohne Sie nicht bekommen w\u00fcrden. <\/p>\r\n Ein Beispiel: Warum haben Sie ein Carsharing-Unternehmen aufgebaut? Weil Sie im Studium etwas \u00fcber Auslastungsgrade von Hotels gelernt haben. Wer ein Hotel mit einem Auslastungsgrad von nur 5 Prozent f\u00fchrt, ist gescheitert. Autos werden aber nur 5% der Zeit benutzt. Die restliche Zeit stehen sie nutzlos in der Gegend rum. Da haben Sie das Potenzial im Carsharing erkannt.<\/p>\r\n Entwickeln Sie eine saubere, pr\u00e4gnante Pr\u00e4sentation von maximal 15 Minuten \u2013 in einfachem, leicht verst\u00e4ndlichem Englisch. Testen Sie sie an Leuten, die nicht<\/em> vom Fach sind: Wenn die Sie verstehen, werden auch Analysten, Investoren und Reporter Sie verstehen. Drei Schl\u00fcsselw\u00f6rter sind Klarheit, Konsistenz und Fokussierung.<\/p>\r\n Verinnerlichen Sie diese Pr\u00e4sentation und erz\u00e4hlen Sie sie auf verschiedene Arten mit Twists und Beispielen. Bleiben Sie bei komplexen Themen einfach und holen Sie Ihre Meetingpartner gedanklich dort ab, wo sie stehen. Verwende Metaphern.<\/p>\r\n Wappnen Sie sich f\u00fcr Fragen, aber stellen Sie auch eigene Fragen. H\u00f6ren Sie genau zu. Versuchen Sie, die verschiedenen Investoren zu verstehen. Finden Sie heraus welche Faktoren die Bewertung Deines Unternehmens beeinflussen.<\/p>\r\n2. You need a story to tell<\/h2>\n
3. Polish your slides<\/h2>\n
4. Actively join the conversation<\/h2>\n
5. Build trust<\/h2>\n
Bonus-Tipp: Rely on a strong partner<\/h2>\n
Ihr Ansprechpartner<\/span><\/h3>\r\n
<\/div>\r\n<\/div>\r\nMichael Diegelmann<\/h6>\r\n
\r\n<\/a>diegelmann@dev.cometis.de<\/span><\/a><\/div>\r\n\r\n1. Planung muss sein<\/h2>\r\n
2. Sie brauchen eine Botschaft<\/h2>\r\n
3.\tBereiten Sie eine professionelle Pr\u00e4sentation vor<\/h2>\r\n
4. Gehen Sie auf Ihre Gespr\u00e4chspartner ein<\/h2>\r\n