{"id":4080,"date":"2017-04-03T15:48:10","date_gmt":"2017-04-03T13:48:10","guid":{"rendered":"https:\/\/wordpress-783423-2671269.cloudwaysapps.com\/en\/?page_id=4080"},"modified":"2024-01-31T03:32:53","modified_gmt":"2024-01-31T02:32:53","slug":"crisis-core-messages","status":"publish","type":"page","link":"https:\/\/dev.cometis.de\/en\/services\/crisis-communication\/crisis-core-messages\/","title":{"rendered":"Crisis Core Messages"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/01\/Our-Team-Background-1.jpg&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;4em||4em||true|false&#8221; custom_padding_tablet=&#8221;4em||4em||true|false&#8221; custom_padding_phone=&#8221;3em||3em||true|false&#8221; background_color_tablet=&#8221;#03314B&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_tablet=&#8221;on&#8221; background_size_tablet=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;custom-effect2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; header_font=&#8221;|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;5.5vw&#8221; header_letter_spacing=&#8221;0.1em&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; header_font_size_tablet=&#8221;7vw&#8221; header_font_size_phone=&#8221;10vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>core messages<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;1em||1em||true|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-6edbe0b7-1ede-49dc-94fd-3c0b42ff5dbd&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Considering core messages in crisis communication&#8221; button_url=&#8221;\/en\/cometis-ag\/references&#8221; button_text=&#8221;Client References&#8221; module_class=&#8221;et-js-tiltb&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700||on|||||&#8221; header_font_size=&#8221;2.15vw&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.5em&#8221; background_enable_color=&#8221;off&#8221; button_text_color=&#8221;gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7&#8243; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;||3em||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;3.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; body_font_size_tablet=&#8221;19px&#8221; body_font_size_phone=&#8221;17px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_promo_description=&#8221;margin-bottom: 20px;&#8221; custom_css_promo_title=&#8221;margin-bottom: 10px;&#8221; global_colors_info=&#8221;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#00324b&#8221; button_bg_enable_color=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Sovereign corporate communication during a crisis makes a decisive contribution to successful crisis management. On the basis of the developed\u00a0<a title=\"Sovereignly mastering crises and communicating safely with the IR expert cometis\" href=\"\/en\/crisis-communication\/crisis-communication-strategy\">crisis communication strategy<\/a>, the goal is to implement the communication measures and deliver the defined core messages to the target audiences. As an expert partner with many years of experience in communicative crisis management, we develop a communication strategy for you and define clear and meaningful core messages. In crisis, you must pay attention to your communication activities in order to ensure effective communication.<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8221;Influencing opinion with core message communication&#8221; button_url=&#8221;\/de\/cometis-ag\/referenzen\/esg-referenzen\/&#8221; module_class=&#8221;et-js-tiltb&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700||on|||||&#8221; header_font_size=&#8221;2.15vw&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.5em&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;||3em||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; header_font_size_tablet=&#8221;3.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; body_font_size_tablet=&#8221;19px&#8221; body_font_size_phone=&#8221;17px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_promo_description=&#8221;margin-bottom: 20px;&#8221; custom_css_promo_title=&#8221;margin-bottom: 10px;&#8221; global_colors_info=&#8221;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}&#8221;]<\/p>\n<p>If a company is involved in a crisis situation, many stakeholders are often involved or the crisis can lead to a high individual impact potential for many stakeholders. Precisely when a high degree of individual concern is given, an emotionally charged and unachievable debate can arise quickly. In addition to the actual facts, not infrequently rumors, emotions or misrepresentations are transported through the media, which can aggravate the situation for your company. It is therefore all the more important that you include your core messages in discussions with stakeholders and journalists and help to influence the opinion in the sense of your communication goals. By focusing on core messages in your responses, you also exclude those aspects that should not be communicated to the target audiences.<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8221;Actively controlling dialogue with stakeholders&#8221; button_url=&#8221;\/de\/cometis-ag\/referenzen\/esg-referenzen\/&#8221; module_class=&#8221;et-js-tiltb&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700||on|||||&#8221; header_font_size=&#8221;2.15vw&#8221; body_font=&#8221;|300|||||||&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.5em&#8221; body_link_text_color=&#8221;#03314B&#8221; background_enable_color=&#8221;off&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; custom_margin=&#8221;||3em||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; header_font_size_tablet=&#8221;3.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; body_font_size_tablet=&#8221;19px&#8221; body_font_size_phone=&#8221;17px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_promo_description=&#8221;margin-bottom: 20px;&#8221; custom_css_promo_title=&#8221;margin-bottom: 10px;&#8221; global_colors_info=&#8221;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93,%22gcid-8475ae85-c28b-4b02-b75d-2b73a5cd89f2%22:%91%22body_link_text_color__hover%22%93}&#8221; body_link_text_color__hover_enabled=&#8221;on|hover&#8221; body_link_text_color__hover=&#8221;rgba(3,49,75,0.75)&#8221;]<\/p>\n<p>If you consistently implement uniform communication during crisis, this gives you a decisive advantage in an often emotionally charged debate. Core messages help you to shape the dialogue with your target audiences in the sense of your company and ensure uniform communication. Please do not hesitate to contact us if you want to make your crisis communication successful!<\/p>\n<p>[\/et_pb_cta][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; position_origin_f=&#8221;center_center&#8221; z_index=&#8221;1&#8243; position_origin_a_tablet=&#8221;center_center&#8221; position_origin_a_phone=&#8221;center_center&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;center_center&#8221; position_origin_f_phone=&#8221;center_center&#8221; position_origin_f_last_edited=&#8221;on|tablet&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|tablet&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height_tablet=&#8221;100vh&#8221; 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module_alignment=&#8221;center&#8221; custom_padding=&#8221;4em|4em|4em|4em|true|true&#8221; custom_padding_tablet=&#8221;4em|4em|4em|4em|true|true&#8221; custom_padding_phone=&#8221;4em|1em|4em|1em|true|true&#8221; top_divider_height=&#8221;444px&#8221; top_divider_repeat=&#8221;1x&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_module=&#8221;44038&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#E7C55C&#8221; header_2_font_size=&#8221;5vw&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E7C55C&#8221; header_3_font_size=&#8221;3vw&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_3_font_size_tablet=&#8221;5vw&#8221; header_3_font_size_phone=&#8221;10vw&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"padding-bottom: 0px;\">CONTACT<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#F0F4F2&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||2em||false|false&#8221; custom_padding=&#8221;2em||2em||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; module_id=&#8221;special-footer-column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 30%;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_blurb title=&#8221;Henryk Deter&#8221; image=&#8221;https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/04\/henryk-deter_sw.jpg&#8221; content_max_width_tablet=&#8221;&#8221; content_max_width_phone=&#8221;&#8221; content_max_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; body_text_color=&#8221;gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7&#8243; body_font_size=&#8221;18px&#8221; body_link_font=&#8221;|600|||on|||#FFFFFF|&#8221; body_link_text_color=&#8221;#ffffff&#8221; body_link_line_height=&#8221;1.2em&#8221; background_layout=&#8221;dark&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; animation=&#8221;off&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93}&#8221;]<\/p>\n<p><a style=\"text-decoration: unset;\" href=\"tel:+49%20611 20 58 55 13\">+49 611 20 58 55 13<\/a><\/p>\n<p><a href=\"mailto:deter@dev.cometis.de\">deter@dev.cometis.de<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#E7C55C&#8221; header_2_font_size=&#8221;5vw&#8221; header_3_font=&#8221;|700|||||||&#8221; header_3_text_color=&#8221;#E7C55C&#8221; header_3_font_size=&#8221;3vw&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; header_3_font_size_tablet=&#8221;5vw&#8221; header_3_font_size_phone=&#8221;10vw&#8221; header_3_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"padding-bottom: 0px;\">DIRECTION<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#F0F4F2&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; 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custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 65%;||margin-left: 5%;&#8221; custom_css_main_element_phone=&#8221;width: 100%;&#8221;][et_pb_code disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div id=\"footer--map\"><!-- [et_pb_line_break_holder] -->  <iframe src=\"https:\/\/snazzymaps.com\/embed\/381171\" width=\"100%\" height=\"450\" style=\"border:none;\"><\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<iframe src=\"https:\/\/snazzymaps.com\/embed\/381171\" width=\"100%\" height=\"250\" style=\"border:none;\"><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>core messages<div class=\"et_pb_module lwp_divi_breadcrumbs lwp_divi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"lwp-breadcrumbs\"> <span class=\"before\"><\/span> <span vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" href=\"https:\/\/dev.cometis.de\/en\/\" class=\"home\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> <span class=\"separator et-pb-icon\">&#x39;<\/span> <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Sovereign corporate communication during a crisis makes a decisive contribution to successful crisis management. On the basis of the developed\u00a0crisis communication strategy, the goal is to implement the communication measures and deliver the defined core messages to the target audiences. As an expert partner with many years of experience [&hellip;]<\/p>\n","protected":false},"author":24813,"featured_media":0,"parent":4045,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4080","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Core Messages \u2013 Mastering crises safely and confidently | cometis<\/title>\n<meta name=\"description\" content=\"The creation of Core Messages contributes to successful Crisis Communication \u2013 cometis is a specialist in financial and Corporate Communications.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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