{"id":469,"date":"2016-09-08T15:31:10","date_gmt":"2016-09-08T13:31:10","guid":{"rendered":"https:\/\/wordpress-783423-2671269.cloudwaysapps.com\/?page_id=469"},"modified":"2024-01-28T19:10:20","modified_gmt":"2024-01-28T18:10:20","slug":"sprachregelungen","status":"publish","type":"page","link":"https:\/\/dev.cometis.de\/de\/services\/finanz-pr\/sprachregelungen\/","title":{"rendered":"Sprachregelungen"},"content":{"rendered":"

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Sprachregelungen<\/h1>\n

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Gelingt es, durch erfolgreiches\u00a0<\/span>Agenda Setting<\/a>\u00a0<\/span>die Aufmerksamkeit einer breiten \u00d6ffentlichkeit auf das Unternehmen zu lenken, kann der Einsatz von Sprachregelungen in der Medienarbeit von hohem Nutzen sein. Unbesonnen in Umlauf gebrachte Botschaften lassen sich im Zeitalter der rasanten Multiplikation durch Social Media kaum wieder einfangen und nur noch \u00e4u\u00dferst m\u00fchselig wieder korrigieren.<\/p>\n

[\/et_pb_cta][et_pb_cta title=“Sprachregelungen gew\u00e4hrleisten eine einheitliche Kommunikation“ button_url=“\/de\/cometis-ag\/referenzen\/esg-referenzen\/“ module_class=“et-js-tiltb“ _builder_version=“4.16″ _module_preset=“default“ header_font=“|700||on|||||“ header_font_size=“2.15vw“ body_font=“|300|||||||“ body_font_size=“20px“ body_line_height=“1.5em“ body_link_text_color=“#03314B“ background_enable_color=“off“ text_orientation=“left“ background_layout=“light“ custom_margin=“||3em||false|false“ custom_padding=“0px|0px|0px|0px|true|true“ header_font_size_tablet=“3.5vw“ header_font_size_phone=“5vw“ header_font_size_last_edited=“on|desktop“ body_font_size_tablet=“19px“ body_font_size_phone=“17px“ body_font_size_last_edited=“on|phone“ custom_css_promo_description=“margin-bottom: 20px;“ custom_css_promo_title=“margin-bottom: 10px;“ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93,%22gcid-8475ae85-c28b-4b02-b75d-2b73a5cd89f2%22:%91%22body_link_text_color__hover%22%93}“ body_link_text_color__hover_enabled=“on|hover“ body_link_text_color__hover=“rgba(3,49,75,0.75)“]Ziel des Einsatzes definierter Sprachregelungen in der Unternehmenskommunikation ist, in mehrfacher Dimension eine einheitliche Kommunikation hinsichtlich eines bestimmten Sachverhalts zu gew\u00e4hrleisten \u2013 beispielsweise zur neu definierten Unternehmensstrategie oder zur\u00a0<\/span>Equity Story<\/a>\u00a0<\/span>eines kapitalmarktorientierten Unternehmens: \u00dcber mehrere Managementebenen hinweg soll standort\u00fcbergreifend und bei \u00c4u\u00dferungen zu unterschiedlichen Zeitpunkten sichergestellt sein, dass im Namen des Unternehmens ein einheitlicher Standpunkt zum jeweiligen Thema vertreten wird und gleichlautende Fakten kommuniziert werden.[\/et_pb_cta][et_pb_cta title=“Falscher Berichterstattung durch Sprachregelungen entgegenwirken“ button_url=“\/de\/cometis-ag\/referenzen\/esg-referenzen\/“ module_class=“et-js-tiltb“ _builder_version=“4.16″ _module_preset=“default“ header_font=“|700||on|||||“ header_font_size=“2.15vw“ body_font=“|300|||||||“ body_font_size=“20px“ body_line_height=“1.5em“ body_link_text_color=“#03314B“ background_enable_color=“off“ text_orientation=“left“ background_layout=“light“ custom_margin=“||3em||false|false“ custom_padding=“0px|0px|0px|0px|true|true“ header_font_size_tablet=“3.5vw“ header_font_size_phone=“5vw“ header_font_size_last_edited=“on|desktop“ body_font_size_tablet=“19px“ body_font_size_phone=“17px“ body_font_size_last_edited=“on|phone“ custom_css_promo_description=“margin-bottom: 20px;“ custom_css_promo_title=“margin-bottom: 10px;“ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93,%22gcid-8475ae85-c28b-4b02-b75d-2b73a5cd89f2%22:%91%22body_link_text_color__hover%22%93}“ body_link_text_color__hover_enabled=“on|hover“ body_link_text_color__hover=“rgba(3,49,75,0.75)“]<\/p>\n

Auf diese Weise werden widerspr\u00fcchliche Informationen aus ein und derselben Organisation verhindert. Die in solchen F\u00e4llen oftmals berechtigten Zweifel an Professionalit\u00e4t und Glaubw\u00fcrdigkeit werden von Anfang an unterbunden. Auch dem Aufkommen von Ger\u00fcchten oder falscher Berichterstattung wird von vorneherein entgegengewirkt. Einem massiven Vertrauensverlust kann somit vorgebeugt werden.<\/p>\n

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Als Spezialist f\u00fcr strategische\u00a0<\/span>Finanz-<\/a>, ESG-<\/a>\u00a0<\/span>und\u00a0<\/span>Unternehmenskommunikation<\/a>\u00a0<\/span>mit langj\u00e4hriger Erfahrung unterst\u00fctzt Sie die\u00a0<\/span>cometis AG<\/a>\u00a0<\/span>bei der Entwicklung von Sprachregelungen zur regelm\u00e4\u00dfigen Verwendung in der Unternehmenskommunikation. Die Ber\u00fccksichtigung Ihrer unternehmensspezifischen Themenschwerpunkte ist dabei ebenso ein wesentliches Element, wie die strategische Strukturierung von Informationen zur Verwendung in der direkten Kommunikation mit der breiten \u00d6ffentlichkeit, zur Verbreitung auf Nachfrage oder nur zur Verwendung in Hintergrundgespr\u00e4chen \u2013 wir freuen uns, Sie dazu beraten zu d\u00fcrfen!<\/p>\n

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KONTAKT<\/h3>\n

[\/et_pb_text][et_pb_divider color=“#F0F4F2″ divider_position=“center“ divider_weight=“2px“ _builder_version=“4.16″ _module_preset=“default“ custom_margin=“||||false|false“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ admin_label=“Zeile“ module_class=“contact-sec-row“ _builder_version=“4.23.1″ _module_preset=“default“ width=“100%“ custom_margin=“||2em||false|false“ custom_padding=“2em||2em||true|false“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_4″ module_id=“special-footer-column“ module_class=“left-col“ admin_label=“Spalte“ _builder_version=“4.23.1″ _module_preset=“default“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|desktop“ custom_css_main_element_tablet=“width: 30%;“ custom_css_main_element_phone=“width: 100% !important;“][et_pb_blurb title=“Michael Diegelmann“ image=“https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/04\/michael-diegelmann_sw.jpg“ content_max_width_tablet=““ content_max_width_phone=““ content_max_width_last_edited=“on|phone“ module_class=“word-wrap-class“ _builder_version=“4.23.1″ _module_preset=“default“ header_font=“|600|||||||“ body_text_color=“gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7″ body_font_size=“1.1vw“ body_line_height=“1.1em“ body_link_font=“|600|||on|||#FFFFFF|“ body_link_text_color=“#ffffff“ body_link_line_height=“0.8em“ background_layout=“dark“ width_tablet=““ width_phone=““ width_last_edited=“on|phone“ animation=“off“ header_font_size_tablet=“17px“ header_font_size_phone=“17px“ header_font_size_last_edited=“on|tablet“ body_font_size_tablet=“16px“ body_font_size_phone=“16px“ body_font_size_last_edited=“on|phone“ body_line_height_tablet=“1.1em“ body_line_height_phone=““ body_line_height_last_edited=“on|tablet“ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22%93}“]<\/p>\n

+49 611 20 58 55 18<\/a><\/p>\n

diegelmann@dev.cometis.de<\/a><\/p>\n

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ANFAHRT<\/span><\/h3>\n

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cometis AG<\/span><\/p>\n

Unter den Eichen 7
<\/span>65195 Wiesbaden<\/p>\n

<\/span><\/span>Tel.: <\/span>+ 49 611 20 58 55 0<\/a>
Fax: + 49 611 20 58 55 66<\/span><\/p>\n

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