{"id":467,"date":"2016-09-08T15:30:29","date_gmt":"2016-09-08T13:30:29","guid":{"rendered":"https:\/\/wordpress-783423-2671269.cloudwaysapps.com\/?page_id=467"},"modified":"2024-01-28T19:09:17","modified_gmt":"2024-01-28T18:09:17","slug":"kernbotschaften","status":"publish","type":"page","link":"https:\/\/dev.cometis.de\/de\/services\/finanz-pr\/kernbotschaften\/","title":{"rendered":"Kernbotschaften"},"content":{"rendered":"

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Kernbotschaften<\/h1>\n

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Kernbotschaften sind in der Unternehmenskommunikation mit den diversen Stakeholder-Gruppen ein wichtiger Erfolgsfaktor ein, da sie \u00fcber einen l\u00e4ngeren Zeitraum Dreh- und Angelpunkt der Kommunikation mit den unterschiedlichen Zielgruppen sind.<\/p>\n

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Im Grundsatz bringen Kernbotschaften einen f\u00fcr die erfolgreiche Fortf\u00fchrung eines Unternehmens bedeutsamen Sachverhalt kurz und pr\u00e4gnant auf den Punkt. Dabei kann es sich beispielsweise um den Sinn und Zweck der neu definierten Unternehmensstrategie handeln, oder um einen dringend notwendigen Ver\u00e4nderungsprozess mit entsprechenden Auswirkungen auf die bestehende Organisation. Aus Sicht eines kapitalmarktorientierten Unternehmens sollten diese Sachverhalte zum Beispiel in Form einer \u00fcberzeugenden Equity Story<\/a>, die wesentlichen Informationen an Investoren, Analysten, Mitarbeitende, Gesch\u00e4ftspartner und alle weiteren Stakeholder-Gruppen vermittelt, dokumentiert sein.<\/p>\n

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Bei der Konzeption von Kernbotschaften sollte beachtet werden, dass sie \u2013 je nach Inhalt \u2013 den wesentlichen Nutzen eines Ver\u00e4nderungsprozesses, die Vorz\u00fcge der neuen Strategie, die St\u00e4rke einer neuen Organisationsform oder aber die Motive f\u00fcr eine \u00dcbernahme in den Vordergrund stellen. Die Zielgruppen sollen in den Botschaften etwas Interessantes oder W\u00fcnschenswertes wahrnehmen k\u00f6nnen. Dabei m\u00fcssen Glaubw\u00fcrdigkeit und Beweisbarkeit der getroffenen Aussagen stets gegeben sein.<\/p>\n

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Als Spezialist f\u00fcr strategische\u00a0<\/span>Finanz-<\/a>, ESG-<\/span><\/a> <\/span>und\u00a0<\/span>Unternehmenskommunikation<\/a>\u00a0<\/span>mit langj\u00e4hriger Erfahrung und hervorragendem Netzwerk in der Finanz- und Wirtschaftspresse ist die\u00a0<\/span>cometis AG<\/a>\u00a0<\/span>ein verl\u00e4sslicher Partner, wenn es um die erfolgreiche Positionierung Ihrer Kernbotschaften geht. Unser Leistungsportfolio reicht dabei von der Unterst\u00fctzung bei der Entwicklung von Sprachregelungen, Pressetexten und Pr\u00e4sentationen bis zur Platzierung Ihrer Botschaften bei kapitalmarktrelevanten Leitmedien \u2013 wir freuen uns darauf, Sie dabei beraten zu d\u00fcrfen!<\/p>\n

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CONTACT<\/h3>\n

[\/et_pb_text][et_pb_divider color=“#F0F4F2″ divider_position=“center“ divider_weight=“2px“ _builder_version=“4.16″ _module_preset=“default“ custom_margin=“||||false|false“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.16″ _module_preset=“default“ width=“100%“ custom_margin=“||2em||false|false“ custom_padding=“2em||2em||true|false“ global_colors_info=“{}“][et_pb_column type=“1_4″ module_id=“special-footer-column“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_tablet=“width: 30%;“ custom_css_main_element_phone=“width: 100% !important;“][et_pb_blurb title=“Michael Diegelmann“ image=“https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/01\/Michael-Diegelmann-1-1.jpg“ content_max_width_tablet=““ content_max_width_phone=““ content_max_width_last_edited=“on|phone“ _builder_version=“4.16″ _module_preset=“default“ header_font=“|600|||||||“ body_text_color=“gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7″ body_font_size=“1.2vw“ body_link_font=“|600|||on|||#FFFFFF|“ body_link_text_color=“#ffffff“ body_link_line_height=“1.2em“ background_layout=“dark“ width_tablet=““ width_phone=““ width_last_edited=“on|phone“ animation=“off“ header_font_size_tablet=“2vw“ header_font_size_phone=“18px“ header_font_size_last_edited=“on|phone“ body_font_size_tablet=“1.8vw“ body_font_size_phone=“18px“ body_font_size_last_edited=“on|tablet“ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22%93}“]<\/p>\n

+49 611 20 58 55 18<\/a><\/p>\n

diegelmann@dev.cometis.de<\/a><\/p>\n

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DIRECTION<\/h3>\n

[\/et_pb_text][et_pb_divider color=“#F0F4F2″ divider_position=“center“ divider_weight=“2px“ _builder_version=“4.16″ _module_preset=“default“ custom_margin=“||||false|false“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.16″ _module_preset=“default“ width=“100%“ custom_margin=“||||false|false“ custom_padding=“2em||2em||true|false“ global_colors_info=“{}“][et_pb_column type=“1_4″ module_id=“special-footer-column“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_tablet=“width: 30%;“ custom_css_main_element_phone=“width: 100% !important;“][et_pb_blurb icon_alignment=“left“ _builder_version=“4.16″ _module_preset=“default“ body_font=“|600|||||||“ body_text_color=“gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7″ body_font_size=“1.15vw“ body_line_height=“0.9em“ body_link_font=“|600||||||#F0F4F2|“ body_link_text_color=“#ffffff“ body_link_line_height=“1.2em“ background_layout=“dark“ animation=“off“ body_font_size_tablet=“1.8vw“ body_font_size_phone=“18px“ body_font_size_last_edited=“on|tablet“ body_line_height_tablet=“1.1em“ body_line_height_phone=“1.1em“ body_line_height_last_edited=“on|phone“ custom_css_blurb_image=“filter: grayscale(1);“ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

cometis AG<\/span><\/p>\n

Unter den Eichen 7<\/span><\/p>\n

65195 Wiesbaden<\/span><\/p>\n

<\/span><\/p>\n

Tel.:\u00a0 <\/span>+ 49 611 20 58 55 0<\/a><\/p>\n

Fax: + 49 611 20 58 55 66<\/span><\/p>\n

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