{"id":465,"date":"2016-09-08T15:28:23","date_gmt":"2016-09-08T13:28:23","guid":{"rendered":"https:\/\/wordpress-783423-2671269.cloudwaysapps.com\/?page_id=465"},"modified":"2024-01-28T19:08:30","modified_gmt":"2024-01-28T18:08:30","slug":"agenda-setting","status":"publish","type":"page","link":"https:\/\/dev.cometis.de\/de\/services\/finanz-pr\/agenda-setting\/","title":{"rendered":"Agenda Setting"},"content":{"rendered":"

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Agenda
Setting<\/h1>\n

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Das Agenda-Setting ist eine wichtige Komponente der strategischen Unternehmenskommunikation, mit deren Hilfe gezielt ausgew\u00e4hlte Themen in den Medien platziert werden, um den \u00f6ffentlichen Diskurs zu beeinflussen. Durch Platzierung dieser Informationen in Medien mit hoher Reichweite werden Ihre Kernbotschaften in den Fokus der \u00f6ffentlichen Wahrnehmung ger\u00fcckt. Ziel ist es, durch den erh\u00f6hten Aufmerksamkeitsgrad die Deutungshoheit zu den ausgew\u00e4hlten Themen zu erlangen oder zu behalten. Gleichzeitig dient das Agenda-Setting der Steigerung des Bekanntheitsgrades Ihres Unternehmens und unterst\u00fctzt die Imagepflege.<\/p>\n

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In der operativen Umsetzung sind die Platzierung Ihrer Kernbotschaften<\/a> in den geeigneten Medien, die Publikationsh\u00e4ufigkeit und die Aufmachung der Informationen erfolgsentscheidend. Dabei sollte eine vorangegangene strategische Planung des Agenda-Settings die Grundlage f\u00fcr die Umsetzung der Einzelma\u00dfnahmen sein. Im Rahmen eines solchen Planungsprozesses empfiehlt es sich, den Fokus nicht ausschlie\u00dflich auf das Initiieren eigener Themen zu legen. Genauso wichtig ist es, aktuelle Thementrends fr\u00fchzeitig zu erkennen, um diese f\u00fcr die Erreichung der eigenen Kommunikationsziele zu nutzen.<\/p>\n

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Als Spezialist f\u00fcr strategische ESG-<\/a>,<\/span> Finanz-<\/a>\u00a0und\u00a0<\/span>Unternehmenskommunikation<\/a>\u00a0mit langj\u00e4hriger Erfahrung und hervorragendem Netzwerk in der Wirtschaftspresse ist die\u00a0<\/span>cometis AG<\/a> ein verl\u00e4sslicher Partner f\u00fcr die Entwicklung und Begleitung des Agenda-Setting-Prozesses f\u00fcr Sie und Ihr Unternehmen.<\/span><\/p>\n

Wir freuen uns darauf, Sie dabei beraten zu d\u00fcrfen!<\/span><\/p>\n

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CONTACT<\/h3>\n

[\/et_pb_text][et_pb_divider color=“#F0F4F2″ divider_position=“center“ divider_weight=“2px“ _builder_version=“4.16″ _module_preset=“default“ custom_margin=“||||false|false“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.16″ _module_preset=“default“ width=“100%“ custom_margin=“||2em||false|false“ custom_padding=“2em||2em||true|false“ global_colors_info=“{}“][et_pb_column type=“1_4″ module_id=“special-footer-column“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_tablet=“width: 30%;“ custom_css_main_element_phone=“width: 100% !important;“][et_pb_blurb title=“Michael Diegelmann“ image=“https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/01\/Michael-Diegelmann-1-1.jpg“ content_max_width_tablet=““ content_max_width_phone=““ content_max_width_last_edited=“on|phone“ _builder_version=“4.16″ _module_preset=“default“ header_font=“|600|||||||“ body_text_color=“gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7″ body_font_size=“1.2vw“ body_link_font=“|600|||on|||#FFFFFF|“ body_link_text_color=“#ffffff“ body_link_line_height=“1.2em“ background_layout=“dark“ width_tablet=““ width_phone=““ width_last_edited=“on|phone“ animation=“off“ header_font_size_tablet=“2vw“ header_font_size_phone=“18px“ header_font_size_last_edited=“on|phone“ body_font_size_tablet=“1.8vw“ body_font_size_phone=“18px“ body_font_size_last_edited=“on|tablet“ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22%93}“]<\/p>\n

+49 611 20 58 55 18<\/a><\/p>\n

diegelmann@dev.cometis.de<\/a><\/p>\n

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button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“off“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_contact_field][et_pb_contact_field field_id=“Ihre_Nachricht“ field_title=“Ihre Nachricht“ field_type=“text“ fullwidth_field=“on“ _builder_version=“4.16″ global_colors_info=“{}“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“off“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_contact_field][et_pb_contact_field field_id=“Datenschutzbestimmungen“ field_title=“Datenschutzbestimmungen akzeptiert“ field_type=“checkbox“ checkbox_options=“%91{%22value%22:%22Datenschutzbestimmungen akzeptiert%22,%22checked%22:0,%22dragID%22:-1,%22link_url%22:%22#%22,%22link_text%22:%22%22}%93″ fullwidth_field=“on“ _builder_version=“4.16″ _module_preset=“default“ form_field_text_color=“gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7″ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22form_field_text_color%22%93}“][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=“on“ gutter_width=“2″ _builder_version=“4.16″ _module_preset=“default“ width=“100%“ custom_padding=“0px||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ background_enable_color=“off“ custom_padding=“||||false|false“ global_colors_info=“{}“][et_pb_text _builder_version=“4.16″ _module_preset=“default“ header_2_text_align=“left“ header_2_text_color=“#E7C55C“ header_2_font_size=“5vw“ header_3_font=“|700|||||||“ header_3_text_color=“#E7C55C“ header_3_font_size=“3vw“ custom_margin=“||||false|false“ custom_padding=“||||false|false“ header_3_font_size_tablet=“5vw“ header_3_font_size_phone=“10vw“ header_3_font_size_last_edited=“on|tablet“ global_colors_info=“{}“]<\/p>\n

DIRECTION<\/h3>\n

[\/et_pb_text][et_pb_divider color=“#F0F4F2″ divider_position=“center“ divider_weight=“2px“ _builder_version=“4.16″ _module_preset=“default“ custom_margin=“||||false|false“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_4,3_4″ _builder_version=“4.16″ _module_preset=“default“ width=“100%“ custom_margin=“||||false|false“ custom_padding=“2em||2em||true|false“ global_colors_info=“{}“][et_pb_column type=“1_4″ module_id=“special-footer-column“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_tablet=“width: 30%;“ custom_css_main_element_phone=“width: 100% !important;“][et_pb_blurb icon_alignment=“left“ _builder_version=“4.16″ _module_preset=“default“ body_font=“|600|||||||“ body_text_color=“gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7″ body_font_size=“1.15vw“ body_line_height=“0.9em“ body_link_font=“|600||||||#F0F4F2|“ body_link_text_color=“#ffffff“ body_link_line_height=“1.2em“ background_layout=“dark“ animation=“off“ body_font_size_tablet=“1.8vw“ body_font_size_phone=“18px“ body_font_size_last_edited=“on|tablet“ body_line_height_tablet=“1.1em“ body_line_height_phone=“1.1em“ body_line_height_last_edited=“on|phone“ custom_css_blurb_image=“filter: grayscale(1);“ global_colors_info=“{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22,%22body_text_color%22%93}“]<\/p>\n

cometis AG<\/span><\/p>\n

Unter den Eichen 7<\/span><\/p>\n

65195 Wiesbaden<\/span><\/p>\n

<\/span><\/p>\n

Tel.:\u00a0 <\/span>+ 49 611 20 58 55 0<\/a><\/p>\n

Fax: + 49 611 20 58 55 66<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“3_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“ custom_css_main_element_last_edited=“on|tablet“ custom_css_main_element_tablet=“width: 65%;||margin-left: 5%;“ custom_css_main_element_phone=“width: 100%;“][et_pb_code disabled_on=“on|off|off“ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“]