{"id":415,"date":"2016-09-08T15:02:30","date_gmt":"2016-09-08T13:02:30","guid":{"rendered":"https:\/\/wordpress-783423-2671269.cloudwaysapps.com\/?page_id=415"},"modified":"2024-01-28T18:45:53","modified_gmt":"2024-01-28T17:45:53","slug":"medienresonanzanalyse","status":"publish","type":"page","link":"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/medienresonanzanalyse\/","title":{"rendered":"Medienresonanzanalyse"},"content":{"rendered":"

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Medienresonanzanalyse<\/h1>\n

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Das Spannungsfeld einer M&A-Transaktion, in dem die Stakeholder-Gruppen der beteiligten Parteien versuchen, Ihren Erwartungen und Anspr\u00fcchen \u00fcber die Medien Nachdruck zu verleihen, f\u00fchrt oftmals zu einer \u00e4u\u00dferst komplexen und un\u00fcbersichtlichen Berichterstattung hinsichtlich der bevorstehenden Fusion oder des verhandelten Unternehmenskaufs. Eine regelm\u00e4\u00dfige Medienresonanzanalyse ist das geeignete Werkzeug, um in dieser Zeit die \u00dcbersicht zu behalten.<\/p>\n

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Die Analyse arbeitet die wesentlichen Inhalte der Berichtserstattung heraus und bewertet. Auf Basis der gewonnenen Informationen k\u00f6nnen Thementrends fr\u00fchzeitig erkannt werden. Die Erkenntnisse aus der Analyse werden verwendet, um die mediale Au\u00dfenwirkung des Unternehmens optimal zu gestalten und Ihre Medienarbeit anzupassen.<\/p>\n

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Wertvolle Informationen kann bereits eine kurzfristig durchgef\u00fchrte Ad-hoc-Analyse liefern: Wann haben welche Journalisten in welchen Medien wie h\u00e4ufig \u00fcber ein bestimmtes Unternehmen berichtet und wie gro\u00df ist die Zielgruppe, die dabei erreicht wurde? L\u00e4ngerfristig ausgerichtet gibt eine Analyse der Medienresonanz Aufschluss \u00fcber die Imageentwicklung eines Unternehmens, stellt die Wahrnehmung von Unternehmenspositionen dar und dient zur fr\u00fchzeitigen Erkennung von Thementrends.<\/p>\n

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Auf Basis unserer langj\u00e4hrigen Erfahrung als Spezialist f\u00fcr strategische\u00a0Finanz-<\/a> ESG<\/a>– und Unternehmenskommunikation<\/a>\u00a0und in Zusammenarbeit mit unseren Partnern in der Medienbranche bietet Ihnen die\u00a0cometis AG<\/a>\u00a0ma\u00dfgeschneiderte L\u00f6sungen im Bereich der Medienresonanzanalyse \u2013 wir freuen uns darauf, Sie zu diesem Thema beraten zu d\u00fcrfen!<\/p>\n

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KONTAKT<\/h3>\n

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+49 611 20 58 55 13<\/a><\/p>\n

deter@dev.cometis.de<\/a><\/p>\n

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ANFAHRT<\/h3>\n

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cometis AG<\/span><\/p>\n

Unter den Eichen 7
<\/span>65195 Wiesbaden<\/p>\n

<\/span><\/span>Tel.: <\/span>+ 49 611 20 58 55 0<\/a>
Fax: + 49 611 20 58 55 66<\/span><\/p>\n

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