{"id":403,"date":"2016-09-08T14:57:42","date_gmt":"2016-09-08T12:57:42","guid":{"rendered":"https:\/\/wordpress-783423-2671269.cloudwaysapps.com\/?page_id=403"},"modified":"2024-01-28T18:40:42","modified_gmt":"2024-01-28T17:40:42","slug":"kommunikationsstrategie","status":"publish","type":"page","link":"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/kommunikationsstrategie\/","title":{"rendered":"Kommunikationsstrategie"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;1em||1em||true|false&#8220; da_disable_devices=&#8220;off|off|off&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/01\/Our-Team-Background-1.jpg&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;4em||4em||true|false&#8220; custom_padding_tablet=&#8220;4em||4em||true|false&#8220; custom_padding_phone=&#8220;3em||3em||true|false&#8220; background_color_tablet=&#8220;#03314B&#8220; background_last_edited=&#8220;on|phone&#8220; background_enable_color_tablet=&#8220;on&#8220; background_size_tablet=&#8220;contain&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text module_class=&#8220;custom-effect2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;|700|||||||&#8220; header_font=&#8220;|700||on|||||&#8220; header_text_align=&#8220;center&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;5.5vw&#8220; header_letter_spacing=&#8220;0.1em&#8220; width=&#8220;70%&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; module_alignment=&#8220;center&#8220; header_font_size_tablet=&#8220;7vw&#8220; header_font_size_phone=&#8220;10vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>M&amp;A Kommunikation<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8220;on|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;90%&#8220; width_phone=&#8220;90%&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;1em||1em||true|false&#8220; border_width_bottom=&#8220;1px&#8220; 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global_colors_info=&#8220;{}&#8220;][et_pb_cta title=&#8220;Strategische Kommunikation f\u00fcr Gelingen von M&#038;A essenziell&#8220; button_url=&#8220;\/de\/cometis-ag\/referenzen\/mergers-and-acquisitions-referenzen&#8220; button_text=&#8220;Unsere Referenzen&#8220; module_class=&#8220;et-js-tiltb&#8220; _builder_version=&#8220;4.23.1&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|700||on|||||&#8220; header_font_size=&#8220;2.15vw&#8220; body_font=&#8220;|300|||||||&#8220; body_font_size=&#8220;20px&#8220; body_line_height=&#8220;1.5em&#8220; background_enable_color=&#8220;off&#8220; button_text_color=&#8220;gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7&#8243; text_orientation=&#8220;left&#8220; background_layout=&#8220;light&#8220; custom_margin=&#8220;||3em||false|false&#8220; custom_padding=&#8220;0px|0px|0px|0px|true|true&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;3.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; body_font_size_tablet=&#8220;19px&#8220; body_font_size_phone=&#8220;17px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; custom_css_promo_description=&#8220;margin-bottom: 20px;&#8220; custom_css_promo_title=&#8220;margin-bottom: 10px;&#8220; global_colors_info=&#8220;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}&#8220; custom_button=&#8220;on&#8220; button_bg_color=&#8220;#00324b&#8220; button_bg_enable_color=&#8220;on&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Eine zielgruppengerechte Kommunikation ist f\u00fcr das Gelingen von M&amp;A-Transaktionen ausschlaggebend. Als Basis f\u00fcr alle Kommunikationsma\u00dfnahmen ist eine Strategie zu erarbeiten. In der Praxis kommt die strategische Kommunikation bei Fusionen und \u00dcbernahmen jedoch oft zu kurz. Der intensivste Verbesserungsbedarf besteht erfahrungsgem\u00e4\u00df in der Entwicklung einer expliziten M&amp;A-Kommunikationsstrategie sowie auf die Anspruchsgruppen zugeschnittenen Kommunikationsma\u00dfnahmen. Wir kl\u00e4ren die involvierten Parteien \u00fcber die Rolle der M&amp;A-Kommunikation auf und stehen w\u00e4hrend des M&amp;A-Prozesses als kompetenter Kommunikationsberater zur Verf\u00fcgung.<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8220;cometis unterst\u00fctzt Unternehmen in allen Phasen der M&#038;A-Kommunikation&#8220; button_url=&#8220;\/de\/cometis-ag\/referenzen\/esg-referenzen\/&#8220; module_class=&#8220;et-js-tiltb&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|700||on|||||&#8220; header_font_size=&#8220;2.15vw&#8220; body_font=&#8220;|300|||||||&#8220; body_font_size=&#8220;20px&#8220; body_line_height=&#8220;1.5em&#8220; background_enable_color=&#8220;off&#8220; text_orientation=&#8220;left&#8220; background_layout=&#8220;light&#8220; custom_margin=&#8220;||3em||false|false&#8220; custom_padding=&#8220;0px|0px|0px|0px|true|true&#8220; header_font_size_tablet=&#8220;3.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; body_font_size_tablet=&#8220;19px&#8220; body_font_size_phone=&#8220;17px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; custom_css_promo_description=&#8220;margin-bottom: 20px;&#8220; custom_css_promo_title=&#8220;margin-bottom: 10px;&#8220; global_colors_info=&#8220;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93}&#8220;]<\/p>\n<p>Unsere Kommunikationsexperten begleiten auch Ihre M&amp;A-Transaktionen: Wir erarbeiten im Vorfeld eine Strategie, die Ihr Vorhaben unterst\u00fctzt und kluge, pr\u00e4gnante Antworten auf die Fragen der Kapitalmarktzielgruppen gibt. Dabei kann unser Team auf die Erfahrungen aus zahlreichen erfolgreich abgeschlossenen M&amp;A-Projekten und fundiertes Kommunikations- und Finanzmarkt-Know-how zur\u00fcckgreifen.<br \/>Anschlie\u00dfend stehen wir Ihnen in allen Phasen des Kommunikationsprozesses beratend und ausf\u00fchrend zur Seite. Wir k\u00fcmmern uns um eine zielgruppengerechte Ausgestaltung aller relevanten Ma\u00dfnahmen und sprechen damit die verschiedenen Stakeholder-Gruppen an.<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8220;M&#038;A-Kommunikation bringt besondere Herausforderungen mit sich&#8220; button_url=&#8220;\/de\/cometis-ag\/referenzen\/esg-referenzen\/&#8220; module_class=&#8220;et-js-tiltb&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|700||on|||||&#8220; header_font_size=&#8220;2.15vw&#8220; body_font=&#8220;|300|||||||&#8220; body_font_size=&#8220;20px&#8220; body_line_height=&#8220;1.5em&#8220; body_link_text_color=&#8220;#03314B&#8220; background_enable_color=&#8220;off&#8220; text_orientation=&#8220;left&#8220; background_layout=&#8220;light&#8220; custom_margin=&#8220;||3em||false|false&#8220; custom_padding=&#8220;0px|0px|0px|0px|true|true&#8220; header_font_size_tablet=&#8220;3.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; body_font_size_tablet=&#8220;19px&#8220; body_font_size_phone=&#8220;17px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; custom_css_promo_description=&#8220;margin-bottom: 20px;&#8220; custom_css_promo_title=&#8220;margin-bottom: 10px;&#8220; global_colors_info=&#8220;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93,%22gcid-8475ae85-c28b-4b02-b75d-2b73a5cd89f2%22:%91%22body_link_text_color__hover%22%93}&#8220; body_link_text_color__hover_enabled=&#8220;on|hover&#8220; body_link_text_color__hover=&#8220;rgba(3,49,75,0.75)&#8220;]<\/p>\n<p>Die unterschiedlichen Anspruchsgruppen der involvierten Unternehmen weisen w\u00e4hrend des \u00dcbernahmeprozesses h\u00e4ufig kontr\u00e4r gelagerte Interessen auf. Latent vorhandene Konflikte, beispielsweise im Bereich der Arbeitsplatzsicherheit, werden bei vielen Transaktionen \u00f6ffentlich. Resultierend daraus entsteht ein hohes Ma\u00df an individueller Betroffenheit, was zu einer emotional aufgeladenen und unsachlichen Debatte f\u00fchren kann. Eine rationale Betrachtung der Vor- und Nachteile einer Transaktion ger\u00e4t dabei aus dem Blickfeld.<br \/>F\u00fcr eine Vielzahl der Stakeholder ist es nicht m\u00f6glich, sich ein eigenes, sachlich-fundiertes Urteil \u00fcber die Transaktion zu bilden. Die Informationsaufnahme ist daher gepr\u00e4gt von Ger\u00fcchten, Emotionen und emotional gepr\u00e4gten Feindbildern. Gefragt ist ein ad\u00e4quates Ma\u00df zwischen der Integration und bezugsgruppenorientierten Differenzierung der Kommunikation. Auf dieser Basis k\u00f6nnen geeignete Ma\u00dfnahmen ausgestaltet werden, die dann in zeitlicher, formaler und inhaltlicher Hinsicht abgestimmt werden.<\/p>\n<p>[\/et_pb_cta][et_pb_cta title=&#8220;Grundstruktur der M&#038;A-Kommunikation&#8220; button_url=&#8220;\/de\/cometis-ag\/referenzen\/esg-referenzen\/&#8220; module_class=&#8220;et-js-tiltb&#8220; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|700||on|||||&#8220; header_font_size=&#8220;2.15vw&#8220; body_font=&#8220;|300|||||||&#8220; body_font_size=&#8220;20px&#8220; body_line_height=&#8220;1.5em&#8220; body_link_text_color=&#8220;#03314B&#8220; background_enable_color=&#8220;off&#8220; text_orientation=&#8220;left&#8220; background_layout=&#8220;light&#8220; custom_margin=&#8220;||3em||false|false&#8220; custom_padding=&#8220;0px|0px|0px|0px|true|true&#8220; header_font_size_tablet=&#8220;3.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; body_font_size_tablet=&#8220;19px&#8220; body_font_size_phone=&#8220;17px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; custom_css_promo_description=&#8220;margin-bottom: 20px;&#8220; custom_css_promo_title=&#8220;margin-bottom: 10px;&#8220; global_colors_info=&#8220;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22,%22button_text_color%22%93,%22gcid-8475ae85-c28b-4b02-b75d-2b73a5cd89f2%22:%91%22body_link_text_color__hover%22%93}&#8220; body_link_text_color__hover_enabled=&#8220;on|hover&#8220; body_link_text_color__hover=&#8220;rgba(3,49,75,0.75)&#8220;]<\/p>\n<p>Die Kommunikationsphasen innerhalb einer Unternehmens\u00fcbernahme orientieren sich am gesamten Projektablauf, womit die M&amp;A-Kommunikationsarbeit prozessbegleitend und unverzichtbar f\u00fcr einen flie\u00dfenden Phasen\u00fcbergang ist.<\/p>\n<p>In die Planungs- und Vorbereitungsphase fallen Basisaufgaben wie die Erstellung der Kommunikationsstrategie. Diese wiederum basiert auf den vorbereitenden Szenario- und Stakeholderanalysen und beschreibt die strategische, organisatorische, inhaltliche und instrumentelle Ausgestaltung der Ma\u00dfnahmen. Zu den wichtigsten Instrumenten in dieser Phase z\u00e4hlen die Entwicklung einer <a title=\"Wir entwickeln Kernbotschaften von M&amp;A-Transaktionen\" href=\"\/de\/finanz-pr\/kernbotschaften\/\">M&amp;A-Story<\/a>, die Erstellung eines Q&amp;A-Katalogs sowie das Ausformulieren von <a href=\"\/de\/finanz-pr\/sprachregelungen\/\"><span>Sprachregelungen<\/span><\/a>.<\/p>\n<p>Wesentliche Aufgabe der Unternehmenskommunikation in dieser Phase ist das Zusammentragen der \u00dcbernahmedetails und deren Aufbereitung zur Weitergabe an die Zielgruppen. Eine professionelle Kommunikation sollte\u00a0<a href=\"\/de\/mergers-acquisitions\/kommunikationststrategie\/leakage-strategie\">Spekulationen verhindern<\/a>\u00a0oder zumindest darauf vorbereitet sein, im Falle der Weitergabe strategischer Informationen an die \u00d6ffentlichkeit schnell und gezielt gegensteuern zu k\u00f6nnen, um die Meinungshoheit behalten zu k\u00f6nnen. Denn M&amp;A-Deals haben in den meisten F\u00e4llen substanzielle organisatorische, kulturelle, personelle und finanzielle Konsequenzen.<\/p>\n<p>In der Ank\u00fcndigungsphase der Transaktion sowie der Vollzugsmeldung gilt es bei b\u00f6rsennotierten Gesellschaften zun\u00e4chst, die Pflicht zur\u00a0<a title=\"Wir erstellen Ihre Pflichtmitteilungen\" href=\"\/investor-relations\/Medienarbeit\/ad-hoc-mitteilungen\">Ad-hoc-Publizit\u00e4t<\/a>\u00a0zu pr\u00fcfen. Die Unternehmensverantwortlichen sollten bei der Vollzugsmeldung der Transaktion vor allem Zuversicht ausstrahlen und Vertrauen aufbauen. Gerade f\u00fcr die Phase zwischen der Ank\u00fcndigung der Transaktion und der Vollzugsmeldung gilt es Sprachregelungen zu entwickeln. Diese Sprachregelungen k\u00f6nnen denjenigen Stellen\u00a0<a title=\"Wir st\u00e4rken Ihre interne Kommunikation\" href=\"\/de\/mergers-acquisitions\/interne-kommunikation\">innerhalb des Unternehmens<\/a>, die mit Anfragen von Medien oder anderen Anspruchsgruppen konfrontiert werden, auch im Rahmen eines Workshops n\u00e4hergebracht werden.<\/p>\n<p>Mit der Vollzugsmeldung ist die Arbeit f\u00fcr die Kommunikationsverantwortlichen bei Weitem nicht beendet. In der Post-Merger-Phase gilt es zwischen Unternehmensf\u00fchrung und Mitarbeitende beziehungsweise Kunden und Gesch\u00e4ftspartnern zu vermitteln.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; disabled_on=&#8220;on|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; positioning=&#8220;absolute&#8220; position_origin_a=&#8220;bottom_center&#8220; position_origin_f=&#8220;center_center&#8220; z_index=&#8220;1&#8243; position_origin_a_tablet=&#8220;center_center&#8220; position_origin_a_phone=&#8220;center_center&#8220; position_origin_a_last_edited=&#8220;on|tablet&#8220; position_origin_f_tablet=&#8220;center_center&#8220; position_origin_f_phone=&#8220;center_center&#8220; position_origin_f_last_edited=&#8220;on|tablet&#8220; position_origin_r_tablet=&#8220;&#8220; position_origin_r_phone=&#8220;&#8220; position_origin_r_last_edited=&#8220;on|tablet&#8220; width=&#8220;100%&#8220; 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divider_position=&#8220;center&#8220; divider_weight=&#8220;2px&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,3_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; custom_margin=&#8220;||2em||false|false&#8220; custom_padding=&#8220;2em||2em||true|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_4&#8243; module_id=&#8220;special-footer-column&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width: 30%;&#8220; custom_css_main_element_phone=&#8220;width: 100% !important;&#8220;][et_pb_blurb title=&#8220;Henryk Deter&#8220; image=&#8220;https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/04\/henryk-deter_sw.jpg&#8220; content_max_width_tablet=&#8220;&#8220; content_max_width_phone=&#8220;&#8220; content_max_width_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.17.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|600|||||||&#8220; body_text_color=&#8220;gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7&#8243; body_font_size=&#8220;18px&#8220; body_link_font=&#8220;|600|||on|||#FFFFFF|&#8220; body_link_text_color=&#8220;#ffffff&#8220; body_link_line_height=&#8220;1.2em&#8220; background_layout=&#8220;dark&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|phone&#8220; animation=&#8220;off&#8220; body_font_size_tablet=&#8220;16px&#8220; body_font_size_phone=&#8220;18px&#8220; body_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22,%22body_text_color%22%93}&#8220;]<\/p>\n<p><a style=\"text-decoration: unset;\" href=\"tel:+49%20611 20 58 55 13\">+49 611 20 58 55 13<\/a><\/p>\n<p><a href=\"mailto:deter@dev.cometis.de\">deter@dev.cometis.de<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; 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body_line_height=&#8220;1.5em&#8220; body_link_font=&#8220;|600||||||#F0F4F2|&#8220; body_link_text_color=&#8220;#ffffff&#8220; body_link_line_height=&#8220;1.2em&#8220; background_layout=&#8220;dark&#8220; animation=&#8220;off&#8220; body_font_size_tablet=&#8220;15px&#8220; body_font_size_phone=&#8220;18px&#8220; body_font_size_last_edited=&#8220;on|tablet&#8220; custom_css_blurb_image=&#8220;filter: grayscale(1);&#8220; global_colors_info=&#8220;{%22gcid-b74dc959-ac8c-449b-a70c-d11672f3cfe7%22:%91%22body_text_color%22,%22body_text_color%22%93}&#8220;]<\/p>\n<p><span>cometis AG<\/span><\/p>\n<p><span>Unter den Eichen 7<br \/><\/span><span>65195 Wiesbaden<\/p>\n<p><\/span><span><\/span><span>Tel.: <\/span><a href=\"tel:+ 49 611 20 58 55 0\">+ 49 611 20 58 55 0<\/a><br \/><span style=\"line-height: 1.2em;\">Fax: + 49 611 20 58 55 66<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; 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Als Basis f\u00fcr alle Kommunikationsma\u00dfnahmen ist eine Strategie zu erarbeiten. In der Praxis kommt die strategische Kommunikation bei Fusionen und \u00dcbernahmen jedoch oft zu kurz. Der intensivste Verbesserungsbedarf besteht erfahrungsgem\u00e4\u00df in der Entwicklung einer expliziten M&amp;A-Kommunikationsstrategie sowie auf die [&hellip;]<\/p>\n","protected":false},"author":24813,"featured_media":0,"parent":401,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-403","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M&amp;A-Kommunikation \u2013 strategisch geplant vom IR-Spezialist | cometis AG<\/title>\n<meta name=\"description\" content=\"cometis erstellt die Kommunikationsstrategie f\u00fcr Ihre M&amp;A-Transaktion und steht in allen Phasen des Kommunikationsprozesses beratend zur Seite.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&amp;A-Kommunikation \u2013 strategisch geplant vom IR-Spezialist | cometis AG\" \/>\n<meta property=\"og:description\" content=\"cometis erstellt die Kommunikationsstrategie f\u00fcr Ihre M&amp;A-Transaktion und steht in allen Phasen des Kommunikationsprozesses beratend zur Seite.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/kommunikationsstrategie\/\" \/>\n<meta property=\"og:site_name\" content=\"cometis AG\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-28T17:40:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.cometis.de\/wp-content\/uploads\/2022\/01\/Cometis-Mobile-Logo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"171\" \/>\n\t<meta property=\"og:image:height\" content=\"31\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"20\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/kommunikationsstrategie\/\",\"url\":\"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/kommunikationsstrategie\/\",\"name\":\"M&A-Kommunikation \u2013 strategisch geplant vom IR-Spezialist | cometis AG\",\"isPartOf\":{\"@id\":\"https:\/\/dev.cometis.de\/de\/#website\"},\"datePublished\":\"2016-09-08T12:57:42+00:00\",\"dateModified\":\"2024-01-28T17:40:42+00:00\",\"description\":\"cometis erstellt die Kommunikationsstrategie f\u00fcr Ihre M&A-Transaktion und steht in allen Phasen des Kommunikationsprozesses beratend zur Seite.\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/kommunikationsstrategie\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/kommunikationsstrategie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.cometis.de\/de\/services\/mergers-acquisitions\/kommunikationsstrategie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Services\",\"item\":\"https:\/\/dev.cometis.de\/de\/services\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mergers &#038; 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